Ariel Seth
De Armas
Designer
Lucht
Year: 2019
Studio: Self-Initiated
Description: Inspired by the time-intensive sour beer brewing process the goal for Lucht (“air” in Dutch) was to create a sustainability-minded packaging and branding experience that’s meant to celebrate the resurgence of this beer style and its community of drinkers.
Taking its cues from other temporal experiences and the objects most of us can’t leave the house without, the packaging system for Lucht is as much a diary as it
is a vessel.
︎ Packaging, Brand Identity, Print